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Ipsy is a fantastic monthly subscription box, created by beauty influencer Michelle Phan, as well as Marcelo Camberos and Jennifer Goldfarb. It’s been around since 2011, and is the very first subscription box I ever tried back in 2015.
When you sign up, you complete a beauty profile quiz, which determines the products you receive in your bag. Some subscribers don’t think the quiz makes much of a difference, but I have noticed I almost never get hair products, which was what I specifically stated in my beauty quiz that I didn’t want. It seems like they’re listening.
I stick with Ipsy because it’s only $10 a month, you get 4 or 5 deluxe-sized or full-sized products that always come in a cute little makeup bag, and the company’s website says the value of each bag is around $50.
Another thing I LOVE about Ipsy is that you get points for reviewing the products in the bag, and you get to trade in your points for extra items. I’ve gotten several awesome items from my points, like a full-sized concealer, an eye shadow palette, and a crystal nail file.
It’s also exciting because your bag comes in a bright pink shiny bubble mailer. Every time I see that super shiny pink in my mailbox my heart flutters with happiness!
Let’s check out January’s box!
I guess it’s more of a bag than a box. Here it is:
Isn’t this month’s bag CUTE?
Here’s a better look at it:
I love the sporty look, which goes along with this month’s theme, “Game Face.” Every month there is a card included explaining the month’s chosen theme, like so:
This is the perfect theme for January! It’s a fresh year, and we all have goals. So Ipsy is encouraging us to put on our game face and conquer our goals.
I especially like that this month’s card serves more than just the purpose of giving information. The back side has a spot where you can write down your goal, and put it somewhere you can see it and be motivated. Great idea, Ipsy!
Okay, so let’s see these products!
First off, we have Dermelect Cosmeceuticals Microfacial Exfoliating Mask.
I’ve never tried this or any other products from Dermelect. However, since moving to Flagstaff, the dry air has really been taking a toll on my skin. So I welcome any sort of skin products in my sub boxes right now. I will definitely try this.
This sample says it’s 15 ml or 1/2 ounce. You can get the full-sized bottle, 2.7 ounces, on Dermelect’s website for $38. That means our sample-sized bottle’s value is about $7.
Next up is this cute little bottle of Oribe Gold Lust Dry Shampoo:
I’m a daily user of dry shampoo, as much for the volumizing effects as for the oil-sapping benefits. I haven’t tried this kind. According to Oribe’s website, this product is supposed to give your hair UV protection, and it’s also vegan, cruelty-free and gluten-free. Pretty cool.
As far as value, the full-sized (286 ml) bottle is priced at $44. Get it here. Our sample size is 43 ml, making it’s approximate value $6.62.
For our next item, we have the City Color Contour Palette:
City Color always strikes me as a pretty low-end brand. I’ve never really sought out their products, because they usually look so cheap. I’m not against inexpensive or drugstore brands by any means. But I mean, just LOOK at it. This is a brand new palette and it looks all banged up.
The value is not very high. Their full-sized version sells for $6.99 here, and this palette is a little over half the size of the full-sized version. So the approximate value is about $3.90.
See it swatched below.
Moving on, here is our next item, a Dirty Little Secret eyeshadow pot:
Dirty Little Secret is a brand I really like. I have never found a product of theirs that I didn’t like. This eyeshadow is pretty unique, not a color I see a lot. It’s called Sangria. You can see it swatched below.
This is a full-sized product! Woohoo! It retails for $12 on the DLS website, although it’s not currently in stock. You can get it on pre-order though.
Our last item is another full-sized product, the NYX Lingerie Lip:
The shade is #07, which is Satin Ribbon, a nice nude beige. I’m a big fan of NYX. It’s one of those brands that’s affordable, but compares in quality and value to higher end makeup companies. This lip lingerie dries very matte, and stays put for a LONG time. See it swatched below.
Like I said, this is a full-sized product, so the retail price is $7 on the NYX website.
Here are the products swatched:
The top left three are the City Color Contour Pallette, to the right of them is the DLS Eyeshadow Pot, and underneath is the NYX Lip Lingerie.
So this month’s bag wasn’t my favorite. The City Color Contour Palette was a miss for me. But I was happy with the DLS eyeshadow and the NYX Lingerie Lip color, the only two full-sized products in the bag.
As far as value, I paid $10, and the approximate value of all the products in the bag is $36.52. That’s a little disappointing, because the bags are usually around $50 in value.
I am not paid or affiliated with Ipsy in any way. I buy a monthly subscription like everyone else.
Although January’s bag was a disappointment, I still highly recommend signing up, because most of the time Ipsy gets it right. If you sign up using my referral link, we BOTH get extra points, which can go toward free products!
Do you subscribe to Ipsy? If so, what’d you think of your January bag? Let me know in the comments!
**I love to hear from my readers. If you have a thought or opinion about something in this article, please comment! Let’s get a convo started!**
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I’m the founder of The Bonafide Broad, and a thirty-something broad originally from the Pacific Northwest. I now live in Flagstaff, Arizona, with my guy, Mr. OG. When I’m not busy rescuing kittens from tall trees, carrying babies from burning buildings, and trying to establish world peace, I work for the school district in Flagstaff, and I run this blog.