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Ipsy is a fantastic monthly subscription box, created by beauty influencer Michelle Phan, as well as Marcelo Camberos and Jennifer Goldfarb. It’s been around since 2011, and is the very first subscription box I ever tried back in 2015.
When you sign up, you complete a beauty profile quiz, which determines the products you receive in your bag. Some subscribers don’t think the quiz makes much of a difference, but I have noticed I almost never get hair products, which was what I specifically stated in my beauty quiz that I didn’t want. It seems like they’re listening.
I stick with Ipsy because it’s only $10 a month, you get 4 or 5 sample, deluxe-sized or full-sized products that always come in a cute little makeup bag, and the company’s website says the value of each bag is around $50.
Another thing I LOVE about Ipsy is that you get points for reviewing the products in the bag, and you get to trade in your points for extra items. I’ve gotten several awesome FREE items from my points, like a full-sized concealer, an eye shadow palette, and a crystal nail file.
It’s also exciting because your bag comes in a bright pink bubble mailer. Every time I see that super shiny pink in my mailbox my heart flutters with happiness!
Let’s check out this month’s box!
It’s more of a bag than a box. Here it is:
Pretty cute, no? I’m a sucker for black and white ANYTHING. What’s super cool about this month’s bag is that you can color it yourself! It comes with a couple of markers, so you can fill in some areas and make it a little more customized to your taste.
Aren’t those the cutest tiny little markers? My personal taste is to leave it black and white, because I think it really makes that bright pink zipper pop. But who knows? Maybe I’ll change my mind later.
This month’s theme is “Create.” The information card is pretty adorable, so I’ll probably tape it to my bathroom mirror.
I love any themes that have to do with creating, crafting, making, upcycling, or similar. The back of the card explains that this month is all about embracing the artist inside each of us. It encourages trying something new, or mixing and matching things from different areas of your life to create something unique.
As usual, the card explains how you can show off your bag and products by snapping a selfie and posting it to your social media accounts with the appropriate hashtag. You may even get featured on ipsy.com!
Now, on to the products!
The first item I see obviously is the Goodnight! PM Mask by Meg Cosmetics.
There are two of them, which is nice, because you can enlist a lady pal to mask it up with you. According to Meg Cosmetics’ website, these masks are made with an “eco-friendly lyocell sheet infused with Avocado Fruit Extract which helps with nourishing the skin while maintaining firmness.” The formula includes Camellia Sinesis Leaf Water, which is vitamin-rich and helps encourage moisture and elasticity.
Again, I love, love, LOVE getting masks. Not only are they fun and great for your skin, they are also nice to tuck in to a gift for a friend.
These retail for $6 each on the Meg Cosmetics website.
Next up is the SLMISSGLAM L36 Tapered Highlight Brush.
It doesn’t get much cuter than this, does it? Super girly, and pretty decent quality as well, I’ve used many slmissglam brushes. They are nice, middle-of-the-road makeup brushes, and they get extra points for being so damn adorable!
I could only find this brush in a set on the slmissglam website, so I divided the cost of the set by the number of brushes it included. I came up with an approximate value of $13.
The next item is Tarte’s Sex Kitten Eyeliner in (you guessed it!) black. Please forgive the crummy picture, I didn’t have time to retake it.
Prepare for a mini rant!
I’m just NOT excited about this item. That’s coming from a HUGE Tarte fan! But the truth is, I’m sick to death of black eyeliners.
There are a couple of reasons for this. First, I don’t wear dark eyeliner unless I’m going out, and since I’m turning into an old lady who likes to stay at home, I hardly ever go out. Second, why do sub boxes always send black? I have so many black eyeliners it’s ridiculous.
I keep a box on the top shelf in my bathroom that’s labeled “For gifts/giveaways.” When I know I won’t use a makeup item, as long as it’s sealed, I’ll throw it into the box. I can’t dig it out later when I’m putting together a gift for a friend or when I’m doing a giveaway with multiple related items. Almost every time I receive a black eyeliner in a subscription box, it goes straight into the gift/giveaway box.
I have one more beef with this item, and that is, it looks tiny as hell! It’s really only half the size of the full-sized version, but it seems much smaller. It’s pretty difficult to hold it and line your eyes, because of the size. It feels awkward.
I would like to point out, that, despite my complaining, this eyeliner glides on very nicely, and it’s waterproof. It has fantastic staying power. It stayed on my hand for hours after I swatched it for this review. So if you are in the market for a new black eyeliner, this would be a pretty good choice.
The full-sized version goes for $20 on Tarte’s website. That would put this smaller sized version’s value at $10.
Up next is Doucce’s Freematic Eyeshadow in Marisa.
This color rocks! It’s sort of a pinky rose, with a nice shimmer to it. I always like getting single shadows that aren’t in a pot or palette. A couple of years ago I purchased a lovely magnetic palette from Etsy, and these slip right into it.
This particular shadow sells for $10 on the Doucce website, but you can get it here for $8.
The last product in this month’s bag is the City Color Glow Duo highlighter palette.
If you’ve read my Ipsy reviews before, you probably already know that I’m not a big fan of City Color. I have nothing against cheap makeup companies, I just don’t think City Color puts out great products. I’ve struggled with colors being too muddy, especially for bronzers. Their packaging screams poor quality a lot of the time as well.
However, I am pleased to say that City Color hit the mark with this product. The colors are quite pretty, and I really dig that one side is cream and one side is powder.
One of my favorite beauty gals on YouTube, Kandee Johnson, taught me to always put powder over cream, because it creates fantastic staying power. So I’m pretty happy to see this feature in the duo.
You can purchase this palette in a circular version on City Color’s website for $5.99.
Here are the items swatched:
The two on the left are the City Color highlighter duo. The pink spot is the Doucce eye shadow. Of course, the black line is the Tarte eyeliner.
This month’s bag had some highs and some lows. For lows, I was disappointed in the itty bitty black eyeliner. Just a miss for me. As far as highs, I was happy with the cutesy makeup brush, the set of face masks, and the eye shadow pan I can add to my magnetic palette. The DIY coloring bag with two mini markers was a really nice touch for this month, and played very well into the “Create” theme. Most of all, though, I was happy to see City Color finally impress me! The Glow Duo highlighter palette is something I will definitely get use out of.
As far as value, I paid $10, and the approximate value of all the products in the bag is $48.99. I’m happy with that. The last couple of months, the bags have been lower in value than normal, so I’m glad to see it back up around the $50 mark.
I am not paid or affiliated with Ipsy in any way. I buy a monthly subscription like everyone else.
I highly recommend signing up, because Ipsy rocks, and you get great value for the price you pay. If you sign up using my referral link, we BOTH get extra points, which can go toward free products!
Do you subscribe to Ipsy? If so, what did you think of your March bag? Let me know in the comments!
Enjoy spring break!
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I’m the founder of The Bonafide Broad, and a thirty-something broad originally from the Pacific Northwest. I now live in Flagstaff, Arizona, with my guy, Mr. OG. When I’m not busy rescuing kittens from tall trees, carrying babies from burning buildings, and trying to establish world peace, I work for the school district in Flagstaff, and I run this blog.